I am a classically trained brand marketer with a disruptive digital and social first integrated approach. I consider myself a hybrid of right-brained, left-brained thinking where qualitative and quantitative data support the development of strategy, while also being able to imagine the creative and craft a storyline that goes into best-in-class technical execution.
I most recently held the position as Director, Content & Social Media at Caesars Entertainment where I led the content and social strategy for all nine Las Vegas brands including the flagship of Caesars Palace. Prior to that, I held the position of Vice President of Social Engagement at MGM Resorts International where I oversaw brand channel and content strategies as well as reputation management efforts. I have spent the past 14 years refining my marketing expertise which draws on a broad range of experience from agency, in-house, to brand. I have also driven the strategic development and execution for various hospitality and tourism brands that include Travel Nevada and Hakkasan Group in addition to other reputable companies such as Sony Electronics, Nintendo of America, and ABC Entertainment.