fourteen years in the making
social innovation: caesars powerplay livestream
Created an original livestream concept to highlight Caesars Entertainment’s differentiator of linked progressive table games in the state of Nevada. The livestream gameshow concept leveraged all nine Caesars Entertainment Las Vegas property Facebook pages to drive awareness, education, and engagement; the livestream generated 11.5K engagements and 32.3K video views.
brand relaunch: paris las vegas’ gordon ramsay steak
Relaunched the Gordon Ramsay Steak brand at Paris Las Vegas with a three-week campaign through various tactics that included a 20 Questions AMA with the chef, a video series, and event coverage that generated 689K impressions, 15.8K engagements, and 98K video views.
hockey season campaign: new york-new york’s ‘between the pipes’
Concepted an original video series with the Vegas Golden Knights’ MC, Mark Shunock, to generate awareness about New York-New York Hotel & Casino being the destination to go pre and post game. The three-part video series plugged hotel offerings in a humorous, entertaining way.
award winning content: mgm grand’s you’re going to have a story to tell
Created a social brand narrative of the various pool offerings at MGM Grand (Lazy River, Lap Pool, Volleyball, Wet Republic, etc.), while also generating awareness of MGM Grand’s star studded entertainment (Jabbawockeez, Cirque du Soleil, Steve Aoki).
This video won the 2017 Shorty Award - Audience Honor in Hospitality.
social media brand & persona development: m resorts spa & casino
Defined a brand persona for M Resort and launched a comprehensive content strategy to engage and create awareness of the resort’s all inclusive experience. Content was complemented with a paid social strategy to ensure the messages reached the right people.
integrated campaign w/ influencer outreach: los angeles world airports #LAXisHappening
Collaborated with lifestyle, travel and fashion influencers to create unique content about the renovations happening at LAX. In addition to the influencer activations, a partnership was formed with Travel Skills to host a Twitter Chat sponsored by LAX.
game changing content: omnia nightclub las vegas
Revolutionized how nightclubs handle their marketing by telling a brand story through abstract, artistic content. It sparked curiosity and did its job in getting the industry talking.
snapchat influencer activation: hakkasan group x chris carmichael
Created branded stories highlighting Chris’ birthday at Hakkasan Nightclub and Daylight Beach Club reaching an engaged audience of 54,000 per story.
trending topics & activations: transamerica’s finfluential
Managed Transamerica’s social handles which become one of the most engaged financial services companies on social. Launched Finfluential.com, which trended nationwide during a one hour promotion via Twitter.
content collaboration:
travel nevada x buzzfeed
Collaborated with BuzzFeed for a partnership to highlight rural Nevada by sending two writers on an roadtrip through the Silver State. They document their journey via social media and #NVRoadTrip was born.
generating buzz & anticipation:
ford motor company
Sustained conversation about F-150 models and created new enthusiasts by creating a weeklong campaign highlighting live coverage of different events and engaging content.
product launch & influencer outreach:
nintendo of america’s wii u
To support the product launch of the Wii U, influencers were invited to attend a special event in select cities to preview Nintendo’s newest console. Influencers were asked to write and post about their experience.