twenty years in the making

  • It’s a balance of analytical rigor with creative instinct, using both qualitative insights to shape strategy while building narratives that resonate in real time.

  • I thrive on partnering with organizations to transform their social media strategies into educational and entertainment focused content that align to business objectives with audience behavior at the forefront.

  • 20+ years leading enterprise social, brand, and reputation strategy across global organizations like Caesars Entertainment and MGM Resorts International.