case study: linq up

The LINQ partnered up with Cross Counter, an education and entertainment network for gamers, to execute LINQ Up – the first geek culture event on the Strip during EVO 2019 weekend.

The three part event hosted a livestream of The Match Up inside The Book, a cosplay contest at The LINQ Promenade, and casual gameplay with influential gamers. The goal was to create awareness amongst the geek culture crowd positioning The LINQ as a safe place for this community to socialize and become frequent visitors.

The Results….

• 1.9MM Impressions

• 169K video views

• 149K instagram story views

• 124K twitch viewers

• 10,560 social engagements

Cross Counter leveraged their network of gamer and cosplayer influencers to help drive promotion, attendance and participation of LINQ Up. While eight influencers were originally contracted for the event, numerous other influential individuals joined including WWE Super Star Xavier Woods. Potential reach for these nine individuals was over 3.2MM.

Vampy Bit Me also hosted the cosplay contest at LINQ Promenade with Xavier Woods, Gabrielle Cooke, and Mizzi Mie as her panel of judges.

Pictured from left to right: Gabrielle Cooke, Mizzi Mie, Xavier Woods & Vampy Bit Me

The MatchUp Twitch Livestream Generated…

• 824K minutes watched

• 124K unique viewers

• 5,329 max viewers

• 3,655 average viewers

LINQ Up ran from 9pm on August 2 through 2am on August 3. There was an abundance of social media activity which generated 498,000 in total potential reach by 125 individual contributors*. The majority of the activity took place on Instagram followed by Twitter.

Content comprised of 53% photos, followed by 38% Instagram Stories, 7% text and 2% video.