case study: nobu las vegas
The Nobu Hotels global brand is an effortless blend of modern luxury and minimalist Japanese tradition. The spaces are stunning and architecture is worldly. With outstanding hospitality and unparalleled experiences, the brand is a remarkable conjunction of exquisite cuisine, innovation, and creativity.
Prior to developing their content strategy, the @NobuLasVegas handle portrayed an inadequate representation of the actual guest experience and did not create inspiration for the more affluent target audience.
In this strategy, we outlined a content plan with the intention to enhance the overall look and feel as well as define the parameters which will be adhered. Knowing that Instagram is the consumer’s first impression of Nobu Las Vegas, we ensured that we give them a reason to follow and create a desire to see more from the brand.
Below are the content parameters that were established for Nobu Las Vegas:
CUISINE & COCKTAILS: Being known as the world’s most recognized Japanese restaurant for its innovative new style cuisine, Nobu’s social content should center itself around the discerning dining experiences with bold cocktails as a commonality.
[Food & Beverage mood board inspiration for Nobu Las Vegas. Various sources.]
HOTEL: The Nobu Hotel is a luxury infused, celebrity exhibition but it has only been featured in a limited capacity. We focus on the immaculate details and experiences of the hotel to highlight the differentiators.
![[Hotel mood board inspiration for Nobu Las Vegas. Various sources.]](https://images.squarespace-cdn.com/content/v1/5e7f811601b2e061b54365d1/1588727440243-I40O5G7FSIN6JXYBG1ED/hotel+inspo.png)
[Hotel mood board inspiration for Nobu Las Vegas. Various sources.]
NOBU FAMILY: Showcase Caesars Palace in a light that complements Nobu. Also shine a spotlight on the Nobu global family when appropriate to emphasize the international reach.
INFLUENCE: Caesars Entertainment’s influencer program is leading industry innovation and efforts in the influencer marketing. Identifying the right individuals to represent the brand and provide reach to an audience we normally would not have access to is essential to Nobu’s content mix.
This was a collaboration with the very talented creative director and photographer, Miss Gaby Duong.
